Founder Journey
Founded by Mr. Lakshman Prasad, who came to Delhi in 1996 with zero resources, Prabhat Namkeen was built through hard work, resilience, and a belief in quality.
From a small local setup, he grew the brand into a fast-expanding FMCG company supplying major retailers across India.
His journey reflects determination, honesty, and a mission to deliver affordable, healthier snacks to every household.
About Prabhat Namkeen
Prabhat Namkeen is a fast-growing Indian snack brand committed to delivering high-quality, tasty, and affordable traditional snacks across modern trade, general trade, e-commerce and quick commerce platforms. Founded with the vision of providing authentic Indian flavors with improved health standards, the company has evolved from a small regional manufacturer into a rapidly expanding FMCG brand trusted by thousands of households.
We are present across leading retail chains including Reliance Smart, BigBasket, Zepto, Instamart, DealShare, LOTS, Spar, Deevika, Amartex, and are consistently expanding our footprint across Tier 1 and Tier 2 cities. Our products are known for their freshness, taste, and value-driven pricing.
Business Model – Healthier Snacks, Affordable Prices
Prabhat Namkeen is transforming into a health-driven snack brand by eliminating palm oil and upgrading to better oils while maintaining value pricing.
Oil Upgrade Strategy
- Stopped using palm oil across all products
- Introduced health-focused oils for regular ranges
- Launched premium Groundnut Oil variants for wellness-driven customers
- Aligning with India’s shift toward cleaner, transparent, healthy snacking
Production Capacity & Advanced Manufacturing
Our state-of-the-art manufacturing facility is equipped with modern, high-performance machinery that enables us to produce up to 10 metric tons of finished namkeen products per day while maintaining consistent quality and operational efficiency. Every stage of production is carried out under stringent hygienic conditions, following industry best practices for food safety and cleanliness. To ensure superior product quality, each batch of namkeen undergoes rigorous laboratory testing for quality, safety, and consistency before it reaches the market. Our commitment to advanced technology, hygienic processing, and strict quality control allows us to deliver delicious, safe, and premium-quality snacks that consistently meet customer expectations.
Advanced Quality Control & Laboratory Facility
At Prabhat Namkeen, quality is at the heart of everything we do. Our well-equipped in-house Quality Control Laboratory plays a vital role in ensuring that every product meets the highest standards of safety, taste, and consistency. Every raw material, including flour, pulses, edible oils, spices, seasonings, and other ingredients, undergoes rigorous quality inspection before being approved for production. Each batch is thoroughly tested against predefined quality parameters to ensure it complies with our strict specifications.
Our commitment to quality extends throughout the entire manufacturing process. Continuous in-process quality checks are carried out at every critical stage of production, with every lot being monitored for key parameters such as texture, moisture, seasoning consistency, appearance, frying quality, and overall product standards. This systematic monitoring enables us to maintain uniformity across all batches and immediately address any deviations.
Before dispatch, every batch of finished goods undergoes comprehensive quality evaluation in our laboratory. The final products are tested for taste, freshness, crispness, packaging integrity, and other essential quality parameters to ensure they meet our stringent standards. Only after successfully passing all quality checks are the products approved for packaging and distribution.
Through our advanced laboratory facilities, experienced quality assurance team, and robust inspection procedures, Prabhat Namkeen guarantees that every pack delivered to our customers reflects our unwavering commitment to superior quality, food safety, hygiene, and excellence.
Advanced Packaging Facility
At Prabhat Namkeen, we combine advanced packaging technology with stringent quality standards to deliver products that consistently meet customer expectations. Our state-of-the-art automatic multihead weighing and packaging machines are designed to provide precise weight accuracy, minimize product wastage, and ensure uniform packaging across every production batch. The fully automated system significantly enhances operational efficiency while maintaining the highest levels of hygiene throughout the packaging process.
To preserve the authentic taste, crispness, aroma, and freshness of our namkeen, we use Nitrogen Air Flush Technology in every pouch. By replacing oxygen with food-grade nitrogen before sealing, this advanced process protects the product from oxidation, prevents moisture absorption, and helps maintain its original texture and flavor for a longer period. As a result, our products reach consumers in the same fresh and crunchy condition as they leave our manufacturing facility, while also achieving an extended shelf life without compromising quality.
Our high-speed packaging lines are capable of packing up to 50 pouches per minute, enabling us to efficiently meet high-volume production requirements while maintaining exceptional consistency and reliability. Every pack is securely sealed to protect against contamination and ensure product safety during storage, transportation, and retail display.
With modern automation, advanced packaging technology, and a strong commitment to food safety and quality assurance, Prabhat Namkeen ensures that every pouch reflects our promise of freshness, hygiene, precision, and customer satisfaction.
Business Traction
Prabhat Namkeen is on track to achieve remarkable growth, targeting ₹60 crore in revenue by March 2027, with a consistent 30% year-on-year expansion PAN INDIA leading modern trade and E-commerce retailers
Market Opportunity
The Indian snack industry is valued at over 1 lakh crore and continues to grow rapidly, especially in Tier-1 and Tier-2 cities. Even with limited presence in a few stores, we have achieved significant milestones. There remains a large untapped opportunity for Prabhat Namkeen across quick-commerce platforms such as Zepto, Blinkit, Flipkart Minutes, and Amazon Now, where expanding our distribution can unlock massive growth
"Capturing just 0.5% of the 1 lakh crore market = $500 crore opportunity."
Competitive Advantages of Prabhat Namkeen
Founder-Led Agility
Driven by a founder with hands-on industry experience, enabling faster decisions, lower costs, and rapid execution.
Healthier Oil Strategy (No Palm Oil)
Complete removal of palm oil across products and launch of groundnut-oil variants gives us a clear health edge over traditional namkeen players.
Strong Multi-Channel Presence
Available across major platforms Reliance Smart, BigBasket, Zepto, Instamart, LOTS, DealShare, Spar, Deevika, Amartex ensuring wide and fast-moving distribution.
Private Label Manufacturing
Prabhat Namkeen is a trusted private label manufacturer for leading regional and national brands. Our ability to produce high-quality, large-volume snacks with consistent taste and affordable pricing has made us a preferred partner.
Existing Private Label Clients
We proudly manufacture for:
- Ananda Dairy – Yummy Namkeen
- Dollar Namkeen
- Rawat Bakery
- Yadu Namkeen
(These partnerships validate our reliability and production expertise.)
Financial Overview
Current revenue stands at 35 crore, with projections reaching 110 crore in three years, ensuring substantial growth.